Behaviour Finance

SIMPLE and COMPLEX

SIMPLE and COMPLEX Why we love COMPLEX? COMPLEX seems Valuable while SIMPLE seems “Not Good Enough” or “Will not work”. Thumb rules and Checklists are

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Education Insights

Branding and Marketing

Branding and Marketing  Let’s understand the difference between Branding and Marketing 1) Marketing is the strategy we take to meet our prospects 2) It could

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Education Insights

Sell yourself first

Sell yourself first In sales we see ourselves as the seller of product But the customer needs to buy you first So what is you

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