Separation of men from the boys is in “How they Express the Product to their Customers
1) There are 4 stages of Product Expression
2) The First Stage is Product Features
3) For Example : This is a Fund which invests both in Equity and Debt or this fund will provide 10% Returns
4) This Stage is also called the Naked Stage. Here you can only express the instrinsic or the very basic nature of the product
5) The Second Product Expression is the Benefit Expression
5) The Balanced Fund displays less Volatility than the Market or higher Returns will mean you have done well with your decision to buy
6) The Third Expression is the Outcome of the Benefit Expression.
7) For Example Less Volatility will provide you a business class experience and better returns will help you lead a happier life
8) The Fourth Expression of the People is Solutions Expression
9) For Example : Wouldn’t your business, health and life all become awesome if your cash flow challenges are sorted out and if you can Spend on whatever your heart desires without any insecurity of your money getting over ever in your life
10) Which Expression you use will determine your Business Size, Your Business Growth and Your Personal Brand Value
11) Expression is both an Art and a Science and the faster your learn the faster you change the pace of your business
