Emotional Fools
1) A financial planner is like a doctor
2) He has to rise above emotions
3) A doctor never operates on his family members because of Emotions
4) Emotions are interruptions
5) A Financial Planner needs to Rescue the Client from Emotional Traps
6) Justifying that a House Purchase is an Emotional Purchase isn’t appropriate Money Management
7) However, if the Client has Abundant funds then it is a different thing
8) Otherwise the right thing is to rescue a client from the Emotion Trap
9) Of course, this is easier said than done
10) The Financial Planner has to use tact and art to communicate and educate
11) Because he is entering dangerous territory where Emotions Rule
12) But the ultimate job is to move the Client from Emotional Space to Logical Space
I rest my case
