Some key steps that can build business in the 21st Century

Some key steps that can build business in the 21st Century

1) Right Intentions : Having the right intention & doing good for others; helping others, entertaining others, providing samples to others is a starting point

2) It either will cost money or time

3) This is the real meaning of Marketing Cost

4) First the job is sell Authenticity and Trust (AT Strategy)

5) Over time this effort created magnetic power

6) While you keep delivering well intentioned services that alleviates people’s pain points, over time people start flocking towards you

7) So Marketing Investment should be seen as an investment in your name to make it a magnet

8) Finding a place in the minds and hearts of people is the compounded reward that Marketing investment delivers

9) No business can ever be sustainable unless clients have a positive perception about the seller / marketer and themselves get attracted

10) The game is all about becoming a magnet

11) We popularly call this magnet –  A Brand

12) The second most important strategy is of fulfilment

13) Once people flock towards you, they expect the services and flawless fulfilment becomes extremely extremely crucial

14) Fulfilment covers Product Quality, Product Delivery, Product Service

15) A Magnet which disappoints can Hurt Business more because of Negative Word of Mouth that delivers  Free Advertising that you do not seek

16) The Balance Between Creating a Magnet and Creating the Fulfilment mechanism is how businesses are formed

17) FULFILMENT = SALES

18) There is nothing like SALES in isolation

19) When People want to Buy the Marketer has to Fulfil

20) When the Marketer wants for Sell, the customer has no obligation to Fulfil

21) A Selling effort without a Marketing Strategy is a Waste of Effort and Time

22) If you observe carefully, most successful businesses today spend tons of advertising / marketing money just to enter our minds and find a berth to park themselves

23) The mind has very few berths per category. So either Coke or Pepsi, Swiggy or Zomato, Uber or Ola

24) And the next biggest effort of these brands is to create a flawless execution of fulfilment by building a very expensive technology driven Fulfilment System

25) Technology Systems have enabled 21st Century Marketers to leap frog in the journey of business development

26) Technology.and Easy Availability of Capital  have made it possible to massively short circuit the Gestation Period of setting up a Business in the 21st Century

27) Therefore we see how within a span of little over a decade several Brands have come to the fore Uber, Ola, Airbnb, Oyo, Swiggy, Zomato, Nyka, Zerodha, Paytm and so on

28) Marketing and Advertising have undergone complete metamorphosis in the 21st Century

29) You no longer need to belong to a rich family to succeed in business

30) That is the opportunity of Entrepreneurship taking shape in the world today and India is in the forefront of this change

I rest my point