Understanding Role of Sales and Brand
When you construct a building
1) First you go deep & build the foundation
2) The going deep does not earn you anything immediately
3) In fact the ground floor plan and the first floor plan brings in the money
4) Then why the Foundation????
5) That’s the moot question
6) If Ground & First Floor represent Sales
7) The Foundation represents Brand Building
8) While the Ground and First Floors will get you the moolah
9) The Foundation will ensure that you can build over 50 floors
10) The Foundation will ensure safety against winds and other environmental hazards
11) Likewise Sales will assure you your Today and Tomorrow
12) But Brand will ensure your Future years and decades
