Some key steps that can build business in the 21st Century
1) Right Intentions : Having the right intention & doing good for others; helping others, entertaining others, providing samples to others is a starting point
2) It either will cost money or time
3) This is the real meaning of Marketing Cost
4) First the job is sell Authenticity and Trust (AT Strategy)
5) Over time this effort created magnetic power
6) While you keep delivering well intentioned services that alleviates people’s pain points, over time people start flocking towards you
7) So Marketing Investment should be seen as an investment in your name to make it a magnet
8) Finding a place in the minds and hearts of people is the compounded reward that Marketing investment delivers
9) No business can ever be sustainable unless clients have a positive perception about the seller / marketer and themselves get attracted
10) The game is all about becoming a magnet
11) We popularly call this magnet – A Brand
12) The second most important strategy is of fulfilment
13) Once people flock towards you, they expect the services and flawless fulfilment becomes extremely extremely crucial
14) Fulfilment covers Product Quality, Product Delivery, Product Service
15) A Magnet which disappoints can Hurt Business more because of Negative Word of Mouth that delivers Free Advertising that you do not seek
16) The Balance Between Creating a Magnet and Creating the Fulfilment mechanism is how businesses are formed
17) FULFILMENT = SALES
18) There is nothing like SALES in isolation
19) When People want to Buy the Marketer has to Fulfil
20) When the Marketer wants for Sell, the customer has no obligation to Fulfil
21) A Selling effort without a Marketing Strategy is a Waste of Effort and Time
22) If you observe carefully, most successful businesses today spend tons of advertising / marketing money just to enter our minds and find a berth to park themselves
23) The mind has very few berths per category. So either Coke or Pepsi, Swiggy or Zomato, Uber or Ola
24) And the next biggest effort of these brands is to create a flawless execution of fulfilment by building a very expensive technology driven Fulfilment System
25) Technology Systems have enabled 21st Century Marketers to leap frog in the journey of business development
26) Technology.and Easy Availability of Capital have made it possible to massively short circuit the Gestation Period of setting up a Business in the 21st Century
27) Therefore we see how within a span of little over a decade several Brands have come to the fore Uber, Ola, Airbnb, Oyo, Swiggy, Zomato, Nyka, Zerodha, Paytm and so on
28) Marketing and Advertising have undergone complete metamorphosis in the 21st Century
29) You no longer need to belong to a rich family to succeed in business
30) That is the opportunity of Entrepreneurship taking shape in the world today and India is in the forefront of this change
I rest my point
