How little things matter???
If you care for the little things, Big gains will walk into your lives
To know more read on …..
1) Rock band Van Halen had one of the most oddly specific requests of all:
2) In their contract with the organizers, they had a specific clause under the munchies section, “a bowl of M&M candies, with all the brown ones removed”
3) For years, this kind of outlandish condition was seen as some kind of a Ego trip
4) The band was making a ridiculous demand of concert organizers simply because they could get away with it
5) The Band could cancel the entire concert if they found a brown M&M in the bowl of munchies at the venue
6) Actually it wasn’t an Ego trip
7) Van Halen’s production those days was one of the largest
8) “Van Halen was the first to take 850 par lamp lights — huge lights — around the country,” Roth, the lead singer of the Band said
9) At the time, it was the biggest production ever
10) In many cases, the venues were too outdated or inadequately prepared to set up the band’s sophisticated stage
11) The music and lighting equipment was so heavy that inadequate preparation could cause the Stage to collapse which could cause serious injury to both band members and the audience
12) Roth the lead singer further says, “If I came backstage and I saw brown M&Ms on the catering table, then it would indicate that the Promoter had not read the Contract thoroughly
13) This also meant that the Band themselves would have to do a serious line check and scrutiny of the entire stage setup which meant losing serious time just before the start of the concert
14) Little things like ‘no brown M&Ms’ were. Lead Indicator to the Organizer’s Attention to Detail and Attitude
15) Little things handled well indicate that the bigger things too would have been taken care of
16) Now let us dive into the Personal Finance Business
17) As MFD / Advisor what are your little things
A) Regular Reviews Irrespective of Market Conditions
B) Your being available for the Client whenever he or she wishes to reach out
C) Your providing their Account Statement on a specific date every month
D) Your tracking his or her Goals and keeping a tab on it
E) Your discipline in Asset Rebalancing
F) Your attitude of transparency and responsibility
G) Your taking efforts to educate the Clients
H) Your concern about your Client’s regular Cash Flows and Quality of Life
I) Your concern about Client’s health and well being
J) Your concern about protecting your Client’s Wealth
K) Your helping the Client with his or her Estate Planning
L) Your helping the Client with his or her Business Continuity
M) The design and quality of the notes you write to your Clients
N) The design, depth & Clarity of the Planning and Review Documents you provide to Clients
O) The design of your company brochure and the articulation of your Vision, Mission, Purpose and Culture
18) If the Client observes that his MFD / Advisor is meticulous about the little things, he will feel that his money is in the right hands
19) This will build confidence for your client to surrender himself to you in toto and in fact become your spokesperson and de facto Marketing Person
20) Little things matter. Small is Big, Less is More
I rest my case
