Branding and Marketing
Let’s understand the difference between Branding and Marketing
1) Marketing is the strategy we take to meet our prospects
2) It could be events
3) It could be sampling – Free Webinars
4) It could be advertising
5) It could emails sent to a well curated database And so on and so forth
6) The idea of Marketing is to scientifically scan the ecosystem & figure out the different ways to meet your audience
7) Marketing is largely scientific
8) Branding on the other hand is more perceptual, more art, more appeal to the heart and emotions
9) Branding is the design, the form, the message, the attitude, the feeling that is evoked
10) The design of the products of Brand Apple, the themes of their communication, their attitudes, their pricing, their styles represent Branding
So you can say that while Marketing is the Body, Branding is the Spirit
I rest my case
