Business Success
1) Business Success is all about Business Sustenance
2) And Business Sustenance comes from Trust
3) First step of Trust building takes place through building Personal Brand
4) Building Personal Brand & leveraging your personal brand equity is the first step to business building
5) The Next Step is to Transfer Personal Brand Equity into a Corporate Brand because it is not possible to stay current and relevant beyond a point at a personal brand level
6) It is very important to step away from self importance and build a brand / vision to rally a team around it
7) As you Build the Corporate Brand the Business gets its Sustenance Wheels
8) And the journey does not end here
9) If the Personal Brand has a say 5 years shelf life, the Corporate Brand may have a 15 years shelf life
10) It has to be managed during this period through expression of brand identity
11) Subsequently the Brand also has to metamorphose into a more relevant entity by way of rebranding exercises
I rest my case
