Difference Between Marketing and Sales
There are several definitions of these you will find in Google
But they are all so dry that after reading them you may have more question marks
Kya Hai Yeh Market & Sales
A Sales Person looks at Geography, Land, Shops, Crowd, Market Place, Distribution, Negotiation, Visibility
For him the world is large, the cities are large the towns are large and they have to be covered by Product
He sees the numbers, the vastness etc
For him the market is Big
Now let us understand Marketing
The Marketers see the Market as a small piece of land
The human mind and sometimes the human heart
The Marketer wants to make space for his Product and more importantly Brand in Hearts and Minds of people
The Marketer knows that the human brain is not as vast as land and mega factories
And hence getting a ticket into the human mind is the key to open up external markets of any size be it a city, town, state, country, region or the entire globe
Brand Building is like Building a Factory inside the Human Brain
Not of one person but of multitudes of people
And if one can think big like WhatsApp & FB the one can dream of getting inside ‘the heads of everyone’
I rest my case
