Sell yourself first
In sales we see ourselves as the seller of product
But the customer needs to buy you first
So what is you
1) Your looks
2) Your dressing sense
3) Your reputation
4) Your knowledge about the customer
5) Your knowledge about the product
6) Your desire to provide genuine service
7) Last but not the least your sense of humour
We learn a lot about the product
We should be learning about ourselves first
Therefore while the product is the same, some people sell a lot while others struggle to sell a few
Investing in Self builds you a fortune
While Investing on Product Knowledge only helps you to be just about fortunate
I rest my case