The Age of Leverage
A lever is a long bar, one end of which is placed under a heavy object so that when you press down on the other end you can move a heavy object which otherwise you could have never have moved
The long handle is the lever without which you would not be able to do the task compounds human power
Think of bottle openers. The power gets generated both by a little muscle effort and largely the power generated by the length of the handle
Think of the long handle used to lift a car while repairing tyre punctures. Without the lever it would be impossible to replace car wheels in the Middle of a road
Symbolically a very long lever and a place to stand in outer space can generate the power to lift the earth by an individual as depicted in the image
Levers in business refer to tools and systems that help us to Scale Up Operations and Save Time
Zoom and Webinars are massive levers and force multipliers
Productivity is dopamine for GDP Growth of a Nation
Individually one can achieve precious little despite having tons of knowledge, Intelligence and Wisdom
We need a team – Team is Leverage as it works in harmony to accomplish tasks faster.
Everyone grows business but in order to accelerate growth and grow fast one needs Leverage of Team
We need technology like software etc to be able to enhance productivity and manufacture time. That is leverage
We need money / capital that can buy labor, machinery, software to get going and save time
Leverage is Brand – Something which attracts customers and saves precious time
We need business automation like transaction websites like MFU, BSE, NSE, ICICI Direct, Zerodha which works 24 hours to crank out work even when we are asleep
A Mobile App used by people is leverage because people use it at any time even if there is no human being attending to them
Media like YouTube is leverage. People are updating thousands of hours of videos in a 24 hours time span. Now that is serious time manufacturing taking place.
If 1000 people upload 1 hour of video each we are taking of 1000 hours manufactured in an hour. This is the leverage of media
Leverage creates Power and saves time
Swiggy, Zomato, Paytm etc are all very big brands because they work round the clock and can accomodate any number of users through their power of leverage derived from their Brand Names and Technology
Scaling is the only way of solving people problems because the best solution has no Significance if it can’t serve everyone
A distribution system was and to an extent is leverage but the moment you can serve a product online the power of leverage multiplies
Social Media is Leverage because you can reach a large audience in no time
WhatsApp Groups and Broadcast are examples of leverage
Leverage helps to Scale Up Businesses, save time, make solutions affordable and deliever Massive Value
Leverage means help of others
Business grows on the basis of leverage and it happens using OPM (Other People’s Money) OPT (Other People’s Time) and OPK(Other People’s Knowledge)
Skills + Leverage = Business
So even if you have a business idea in mind, first identify your levers before stepping in
