Behaviour Finance

SIMPLE and COMPLEX

SIMPLE and COMPLEX Why we love COMPLEX? COMPLEX seems Valuable while SIMPLE seems “Not Good Enough” or “Will not work”. Thumb rules and Checklists are

Read More »
Behaviour Finance

Window of Investing

Window of Investing 1) People invest in the same schemes but get different results 2) Because people invest the way they perceive 3) This is

Read More »
Behaviour Finance

Money Matters

Money Matters How Greed Can Be Costly The price phenomenon makes us do things that we otherwise wouldn’t do. How marketers make us commit ourselves

Read More »